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Meet Nadarra

LIGHTING DESIGNED FOR THE LIFE YOU LIVE

WHY WE BELIEVE IN HEALTHY LIGHT

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HUMAN-CENTRIC

The old ways of measuring light simply through efficiency and output are no longer.  As the world continues to change, we spend more and more time surrounded by artificial light sources.  Widely adopted artificial light sources such as LED and fluorescent help us to see, and may be efficient, but little by little they are wreaking havoc on overall health and well being. 

 
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OUR MISSION

We believe that beauty, positivity, health, and wellness should be infused into the usual and extraordinary parts of life through OLED light fixtures. 

 

Our mission is to encompass all the spaces where experiences happen and memories are made with OLED light.  

 

OUR CORE VALUES

lighting designed for the life you live

  • MIND & BODY

    We realize many factors play a key role in living an overall healthy lifestyle. Nadarra is a piece of the puzzle.  We are not only a healthy lighting designer but a solution to helping people achieve all facets of a healthy life. 

  • PARTNERSHIP

    A big component of health and wellness is surrounding yourself with community.  We continuously look for key design partnerships and health and wellness partnerships to be a resource to support one another.   

  • EMPATHY

    We understand that people often need to escape from their everyday reality, that life can feel overwhelming, and to-do lists can be never ending.  We want to be a resource for our community to achieve their moment of peace and clarity. 

  • SUSTAINABILITY

    We believe in creating products that are good for us and good for the earth.  Our OLED light fixtures are sustainable and organic. Our product innovations will always remain rooted in the foundation of health and sustainability.

 
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NADARRA LIGHTING FOUNDER & PRESIDENT

Bill McDonnell founded Nadarra Lighting out of a passion to make the spaces where we live our lives healthier.  Through the design of light fixtures that utilize OLED technology, Bill is leading Nadarra to be a major player in changing how society experiences light.  He recognizes that light can impact people both physically and mentally. This awareness keeps health and well-being at the forefront of Nadarra’s mission. 

 

Bill’s past business experience has taught him that being surrounded by a high-quality team working towards a common goal brings out the best in a company.  Bill continuously works hard to foster personal and professional relationships with internal and external team members. It is this mindset, and Bill’s unwavering commitment to changing the conversation around lighting, that will see Nadarra become a major player in creating a new light experience. 

 

Bill is a member of NEWH, and serves on the board of the Nativity Preparatory Academy of Rochester, as Chair of the Advancement Committee.  He holds a B.S. in Marketing from Villanova University. 

2020 Nadarra Lighting | 73 State Street Rochester, NY 14614

585.673.1300 | bill@nadarralighting.com

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