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Meet Nadarra

LIGHTING DESIGNED FOR THE LIFE YOU LIVE.

WHY WE BELIEVE IN HEALTHY LIGHT

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HUMAN-CENTRIC

The old ways of measuring light simply through efficiency and output are no longer.  As the world continues to change, we spend more and more time surrounded by artificial light sources.  Widely adopted artificial light sources such as LED and fluorescent help us to see, and may be efficient, but little by little they are wreaking havoc on overall health and well being. 

 
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Our Mission

We believe that the combination of beauty and wellness should be infused into all of the spaces we live our life. Encompassing all of the spaces where experiences happen and memories are made.

 

Our mission is to bring beauty, positivity, health and wellness to the usual and extraordinary parts of life through our OLED light fixture designs.  

 

OUR CORE VALUES

Light Designed for the Life You Live.

  • MIND & BODY

    We are a piece of the puzzle to living an overall healthy lifestyle.  We realize many other factors such as diet, exercise, and mindfulness play a key role.  We are not only a healthy lighting designer but we are a solution to helping people achieve all facets of a healthy life. 

  • PARTNERSHIP

    A big component of health and wellness is surrounding yourself with community.  We continuously look for key design partnerships, and health and wellness partnerships to be a resource to support one another.   

  • EMPATHY

    We understand that people often need to escape from their everyday reality, that life can be overwhelming, and to-do lists can be never ending.  We want to be a resource for our community to achieve their moment of peace and clarity. 

  • SUSTAINABILITY

    We believe in creating products that are good for us and good for the earth always.  Our OLED light fixtures are sustainable and organic. Our product innovations will always remain rooted in the foundation of health and sustainability.

 
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NADARRA LIGHTING FOUNDER & PRESIDENT

Bill McDonnell founded Nadarra Lighting out of a passion to make the spaces where we live our lives healthier.  Through the design of light fixtures that utilize OLED technology, Bill is leading Nadarra to be a major player in changing how society experiences light.  He is a strong believer that light can impact people in in a variety of ways, both physically and mentally. Due to this, he keeps the impact of lighting on health and well-being, at the forefront of Nadarra’s mission. 

 

Bill’s past business experience has taught him that being surrounded by a high quality team, which is working towards a common goal, brings out the best in a company.  As Founder & President of Nadarra Lighting, Bill continuously works hard to foster personal and professional relationships with internal and external team members. It is this mindset, and Bill’s unwavering commitment to changing the conversation around lighting, that will see Nadarra become a major player in creating a new light experience.  An experience designed for the life you live.

 

Bill is a member of NEWH, and serves on the board of the Nativity Preparatory Academy of Rochester, as Chair of the Advancement Committee.  He holds a B.S. in Marketing from Villanova University. 

2020 Nadarra Lighting | 73 State Street Rochester, NY 14614

585.673.1300 | bill@nadarralighting.com

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