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WHY WE BELIEVE IN HEALTHY LIGHT
HUMAN-CENTRIC
The old ways of measuring light simply through efficiency and output are no longer. As the world continues to change, we spend more and more time surrounded by artificial light sources. Widely adopted artificial light sources such as LED and fluorescent help us to see, and may be efficient, but little by little they are wreaking havoc on overall health and well being.
OUR MISSION
We believe that beauty, positivity, health, and wellness should be infused into the usual and extraordinary parts of life through OLED light fixtures.
Our mission is to encompass all the spaces where experiences happen and memories are made with OLED light.
OUR CORE VALUES
lighting designed for the life you live
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NADARRA LIGHTING FOUNDER & PRESIDENT
Bill McDonnell founded Nadarra Lighting out of a passion to make the spaces where we live our lives healthier. Through the design of light fixtures that utilize OLED technology, Bill is leading Nadarra to be a major player in changing how society experiences light. He recognizes that light can impact people both physically and mentally. This awareness keeps health and well-being at the forefront of Nadarra’s mission.
Bill’s past business experience has taught him that being surrounded by a high-quality team working towards a common goal brings out the best in a company. Bill continuously works hard to foster personal and professional relationships with internal and external team members. It is this mindset, and Bill’s unwavering commitment to changing the conversation around lighting, that will see Nadarra become a major player in creating a new light experience.
Bill is a member of NEWH, and serves on the board of the Nativity Preparatory Academy of Rochester, as Chair of the Advancement Committee. He holds a B.S. in Marketing from Villanova University.