The guest experience is crucial to a hotel's ability to stay relevant with changing consumer demands. More than ever, how a guest feels while being in a space, whether it be in a lobby, a guest room, a hotel's restaurant or bar, is what they reference when deciding to go back to a hotel, or when sharing their experience with family & friends. Hotel's need to provide a unique experience, which feels individualized to each guest. Lighting, specifically OLED lighting, can play a key role in creating an unforgettable guest experience. Four of the main reasons OLED Lighting offers an unbeatable guest experience are included in our infographic below.